About Us

RESPECT NATURE POLICY

All our events, travel, tours and expeditions adhere to our Environmental Code
Always leave the wilderness as you found it
Never use single use plastics (we supply fresh water, glass water bottles & glassware as appropriate)
Recycle, Repurpose, Reuse
Choose Biodegradable Products
Use Organic Body Products that do not impact the cycle of nature (we have unscented, health department approved, body wash that allow us to recycle grey water during drought)
Always use local product from sustainable poultry, pork to vegetables, herbs, regional wines and craft beers
Support Native Wildlife Care Groups
Let’s Work Together for a Cleaner, Greener Planet


HOW IT ALL BEGAN

Founder Amanda Fry is a force of nature in her own right with a veracious passion for conservation.  Experience Nature Group is a game-changer for local tourism yet the vision for this mammoth undertaking was conceived from the most unremarkable of beginnings.

With a 20 year + career in high end celebrity and PR Management Amanda managed global campaigns for individuals and brands as diverse as Kim, Khloe & Kourtney Kardashian, MTV Awards, Lady Julia Morris, Priscilla Presley, Danny Bhoy, helloworld, Iva Davies ICEHOUSE, Layne Beachley, Tim Minchin, Rodger Corser and Jerry Seinfeld, to name a few.  One of her celebrity assignments saw her trekking in Vietnam to experience an encounter with the endangered Black Gibbons and this ignited Amanda’s heart for conservation so much so, that it became the driving force in her professional and life path.

That passion ultimately landed Amanda at a conference for Change Makers Rule Breakers with Richard Branson on Necker Island, along with a host of other entrepreneurs and trail-blazers.  Honouring her heart for the wild, Branson arranged for Amanda to accompany his zoology team visiting another of his islands, dedicated to re-populating several endangered species of Lemur.   “It’s an indescribable feeling to trek into virgin forest and be swarmed by these beautiful, playful creatures that come out of nowhere, at the game keeper’s call.  Just a magical moment.  That feeling of absolute awe for the wonder of nature is what I want people to experience” 

Returning home with an overwhelming sense of the profound possibilities for a wilderness experience unique to Australia, Amanda unplugged from her fast-paced professional life path and made the permanent move to the NSW Southern Highlands. She started her business with Australia’s first Wild Nature Festival, WILDfest quickly followed by a Day Tour brand, Wild Food Adventures, and a seasonal feasting series, Highland Harvest Feasts. The brand has further evolved in 2021 under one banner, Experience Nature.